The sun beats down upon you. The salt air whips around, filling you with the unmistakable aroma of the sea. You sway with the sometimes gentle, sometimes not, rocking of the boat. You enter a deep relaxing state becoming one with the god of the sea. Until, the tip of your rod bends forcing this haze to clear. You’re up on your feet effortlessly staying balanced and working your way to the rod holder. You grab your pole, pull back, and feel the lively tug of a fish on the other end. After an intense battle, you manage to get the fish in the boat with the help of your mate and a net. Not only is it the fish you were targeting but it’s a monster, way over the size limit no need even to check. This is saltwater fishing this is summer.
Ok, so that’s not really how it goes. It’s more like you’re cranky because it’s so hot out and you haven’t caught a single thing all day. The rocking of the boat is making your stomach turn, but you can’t say anything because you don’t want to seem like you’re not a true fisherman. As you contemplate chumming your guts over the side of the boat you actually see your rod tip bend. At first, you think it’s a mirage brought on by the heat, but then you see it again. You jump to your feet and trip over your tackle box, step in the container of bait, and almost fall over board before you steady your self and grab the pole. You pull the rod back and . . . and . . . you’re not sure if you feel anything? Probably just seaweed you think or a crab. After a few seconds delay of thinking should I reel it up anyway, you do only to find your bait gone. Dang it was a fish. I might enjoy the sport of fishing but I never said I was great at it.
Therefore, if you’re like me you can use all the help you can get and that’s when Berkley Saltwater Gulp! comes in. Not only does this bait stay longer than natural bait (especially in the daunting summer heat), it will out fish all other baits (real or soft plastic). I’ll use the 4" Pogy in pearl white, pink, and white glow; the 4" Swimming Mullet in pink, pearl white, and chartreuse; and the 4" Shrimp in penny. I find all three will work for Fluke (summer flounder) and Weakfish; I’ve even caught bluefish on a pearl white Pogy. They come in packs of four or in buckets under Gulp Alive! (Which are filled with their special ‘sauce’ and I will be trying out this summer) Berkeley Saltwater Gulp! has become my go to bait and I don’t think I will switch back anytime soon.
Ok, so that’s not really how it goes. It’s more like you’re cranky because it’s so hot out and you haven’t caught a single thing all day. The rocking of the boat is making your stomach turn, but you can’t say anything because you don’t want to seem like you’re not a true fisherman. As you contemplate chumming your guts over the side of the boat you actually see your rod tip bend. At first, you think it’s a mirage brought on by the heat, but then you see it again. You jump to your feet and trip over your tackle box, step in the container of bait, and almost fall over board before you steady your self and grab the pole. You pull the rod back and . . . and . . . you’re not sure if you feel anything? Probably just seaweed you think or a crab. After a few seconds delay of thinking should I reel it up anyway, you do only to find your bait gone. Dang it was a fish. I might enjoy the sport of fishing but I never said I was great at it.
Therefore, if you’re like me you can use all the help you can get and that’s when Berkley Saltwater Gulp! comes in. Not only does this bait stay longer than natural bait (especially in the daunting summer heat), it will out fish all other baits (real or soft plastic). I’ll use the 4" Pogy in pearl white, pink, and white glow; the 4" Swimming Mullet in pink, pearl white, and chartreuse; and the 4" Shrimp in penny. I find all three will work for Fluke (summer flounder) and Weakfish; I’ve even caught bluefish on a pearl white Pogy. They come in packs of four or in buckets under Gulp Alive! (Which are filled with their special ‘sauce’ and I will be trying out this summer) Berkeley Saltwater Gulp! has become my go to bait and I don’t think I will switch back anytime soon.

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